Tuesday, April 23, 2013

Cross Industry Advertising...I LOVE IT!

I have a very soft spot for the Pillsbury Dough Boy, no pun intended.  So, when I saw this commercial I was just thrilled.  The people at Geico have used their "Happier Than..." campaign and ventured into advertising that goes into multiple industries.

Think about it, the people who buy car insurance aren't just car owners, they are also family members.  Whether the head of a household or contributing member, everyone loves Pillsbury products, from cookies to croissants.  Check out the clever TV spot below:




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