Monday, May 6, 2013

Child Abuse Message Only Kids Can See

This advertisement announcement comes from the ANAR Foundation in Spain.

"Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children." - ANAR, 2013

Check out the video below:

This concept is great, largely because of the intent behind the campaign.  ANDREW LISZEWSKI of Gizmodo asked, "how long will it be before toy companies start doing the same thing?"  I can't help but wonder that also.  This type of advertising is no doubt brilliant.  But when the market becomes over saturated, what will be the 'next big thing' in marketing, particularly to kids. And how ethical will it be?

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