Tuesday, September 17, 2013

Panera: Live Consciously, Advertise Brilliantly

WOW!

Just, WOW!  Cramer-Krasselt (agency) and 1stAveMachine (production company) teamed up and put together an AMAZING ad.  While using the Rube Goldberg concept has been done before in commercials, it's been awhile since it's been seen and done SO WELL!

Check out the (extended) ad they created for Panera Bread:



Monday, September 9, 2013

K Mart: Back To School w/ Yo Mama Jokes


In recent news, the rap group Da Rich Kidzz, starred in a national Back To School campaign for K Mart.  In the spots, created by Draftfcb, the group is seen rapping about the newest fashions their moms found at K Mart, and because they're so fresh, the school bus...it's now a limo.  Don't hate.

Da Rich Kidzz claim to fame is their hit song, "Hot Cheetos & Takis."

Check out two of the ads for KMart:







But THIS ad right here, very clever:



I'd be lying if I claimed to not cringe when I first saw these ads.  I did, I totally cringed.  I honestly felt that the marketing department was seriously lacking in creativity when selling to 'urban communities'.  I'd ALSO be lying if I didn't reconsider my upset.  Yup, I did.  Was I mad for a good reason?  Maybe, maybe not.  I'm still on the fence about it.  But, I believe if someone sees fault in something they should be able to provide the alternative...I couldn't.

I think the song is cute...it is, admit it.  These kids got FLOW, shorty with the glasses and striped shirt made me rewind to catch it again.  I do like that they are rapping about being in school, you know, things tweens and teens SHOULD talk about.  I like the spin they put on the Yo Mama jokes ad.  Smart, no way around that.  I don't know what I would change if I could change it.

This series of ads has caused a lot of upset in the world of direct consumer feedback, i.e. Twitter/FB.  But I call to question the root of the anger.  I had to question MY OWN anger, when I did, it was founded on a readiness to be mad about anything that represents minorities in a possibly negative way...but I had to cool out.  I don't know if I can say I 'like' them, but I do accept them for what they are, great ads.

Tuesday, September 3, 2013

G-E-I-C-O...Did you know?

Anyone who knows me knows that I possess a smart-mouth, much to my parents dismay (at times).  This commercial uses the "Duh!" factor by reminding everyone that, "15 minutes could save you 15%."  The Martin Agency created a fun play on the very visible, thus easily remembered advertising Geico has done since the beginning.

But did you know THIS...




I was tickled.