G-E-I-C-O...Did you know?

Anyone who knows me knows that I possess a smart-mouth, much to my parents dismay (at times).  This commercial uses the "Duh!" factor by reminding everyone that, "15 minutes could save you 15%."  The Martin Agency created a fun play on the very visible, thus easily remembered advertising Geico has done since the beginning.

But did you know THIS...

I was tickled.