Da Rich Kidzz claim to fame is their hit song, "Hot Cheetos & Takis."
Check out two of the ads for KMart:
But THIS ad right here, very clever:
I'd be lying if I claimed to not cringe when I first saw these ads. I did, I totally cringed. I honestly felt that the marketing department was seriously lacking in creativity when selling to 'urban communities'. I'd ALSO be lying if I didn't reconsider my upset. Yup, I did. Was I mad for a good reason? Maybe, maybe not. I'm still on the fence about it. But, I believe if someone sees fault in something they should be able to provide the alternative...I couldn't.
I think the song is cute...it is, admit it. These kids got FLOW, shorty with the glasses and striped shirt made me rewind to catch it again. I do like that they are rapping about being in school, you know, things tweens and teens SHOULD talk about. I like the spin they put on the Yo Mama jokes ad. Smart, no way around that. I don't know what I would change if I could change it.
This series of ads has caused a lot of upset in the world of direct consumer feedback, i.e. Twitter/FB. But I call to question the root of the anger. I had to question MY OWN anger, when I did, it was founded on a readiness to be mad about anything that represents minorities in a possibly negative way...but I had to cool out. I don't know if I can say I 'like' them, but I do accept them for what they are, great ads.