TO BE IN ADVERTISING (or visual sales) YOU HAVE TO BE A LITTLE CRAY CRAY AND THINK OUTSIDE OF THE BOX. CHALLENGE ACCEPTED.
Deutsch of New York did an AMAZING job at re-calibrating the GoDaddy marketing model. GoDaddy.com's Senior VP and Chief Marketing Officer, Barb Rechterman, had this to say about going with Deutsch:
"We decided we wanted a fresh look at it. Deutsch understood our brand. They understood we needed to pay homage to the past, and we needed to shift more about we do."
I previously had NO IDEA (shame on me) that A WOMAN signed off on so many sexually charged ads. Kudos to Deutsch and GoDaddy for making a change when needed and creating a hilarious new campaign, "It's Go Time." Check it out below: