Tuesday, August 18, 2015

Way To Interrupt Esurance, Kudos

I, like many people I know listen to music while studying.  Depending on the workload and deadline it can go from 90's R&B to strictly instrumental Classical music.  Today, moments ago, I was reading/note taking for my Integrated Marketing Strategy class (trés ironic, no?) and listening to 80's Soft Rock.

Do not judge me.


...anyway, I do not pay for Pandora so I get ads, don't really mind because, Marketing.  I hear what I can only describe as purposely bad opera with no lyrics...I then open the tab with Pandora and seconds later I hear, "Sorta your station, isn't your station."

Image result for esurance logo

Mind. Blown.

Esurance has been running an integrated campaign "Sorta you, isn't you." This campaign focuses on paying for what is right for YOU not someone with similar credentials.  So good.

Why is it great?  Once I heard the "music" I was confused and forced to open the tab to see what the heck was assaulting my ears.  It put my eyes on the ad.  Plain and simple.  This is such a great example of what good marketing does.  Takes a platform (Pandora).  Really understands how consumers use it (is aware that many people do not keep the main tab visible).  Commanded attention (makes people open the tab to see what's playing).

Super smart.  Kudos to Leo Burnett for the overall campaign.

Sunday, August 9, 2015

Update!

Hello out there!


I know I haven't posted in a while, but please forgive me.  I am in the final stages of completing my Bachelor's and Lord knows I have to stay focused. 
Late nights, early mornings...BUT I haven't forgotten about the work I do here.  

It's why I'm in school!  I will be posting more, but I cannot say exactly when.  



Thanks for the support! 


-Angelica

Friday, May 22, 2015

I Do Everything "Like A Girl", Always


It is a glorious moment when you take what was meant to be an insult and use it for empowerment.  

Always is using the "Like A Girl" campaign to demonstrate how awesome 
doing things like a girl can be.  Girls' confidence is shaken by the time they hit puberty when in the midst of figuring out who they are as a person, 
outside forces are making them question what contributes to their worth.

Kudos to Always and Leo Burnett.

Tuesday, May 19, 2015

Dear Fiat: I'm Actually Speechless


Yuck.

I get it. It's not difficult to get.  Plus, it was aired during the Super Bowl where the tone of this commercial feels super typical.  

I just...no words.  

Friday, May 15, 2015

Thanks, Mr. W

The concept of marketing is sometimes cynically looked upon as 'evil' and 'capitalistic' .  However, it can be used to further the efforts of great causes and the organizations and/or companies that need the visibility or funding.

This commercial for Epuron, a leading renewable energy company, decided to use social marketing in this brilliant spot to promote renewable energy efforts with Mr. W(ind).  

Huge kudos to the creative teams that put this together.

Production company: Paranoid
Creative/Directive collective: The Vikings

In an AdAge interview, The Vikings said this about the project's objective:

"Actually, there were two different clients with two different objectives. B.M.U., the German Ministry for the Environment, wanted to improve the general public's opinion of wind energy. Epuron was looking for investors. Though there were two different target groups, the same creative solution appealed to both."

This spot speaks to what I love about marketing.

Thursday, May 14, 2015

Dear Nike: Timing Is Everything

#BoycottNike ?

In recent months (historically, generations), there has been much tension and ATTENTION regarding law enforcement and brutality in urban (specifically, Black) communities. See: Trayvon Martin, Eric Garner, Rekia Boyd, Tamir Rice, Freddie Gray, and far too many others (recently and historically).

(Seriously, just read up on the deeply troubled history. I even Google searched it for you.)

 It was brought to my attention today that Nike has a 30% discount sale for law enforcement coinciding with National Police Week. 
#pause

Let me take a moment to say this, I'm a law abiding citizen and I'm not against justice or law enforcement, I know there are excellent police and first responders actually providing real services in their communities.  I AM against law enforcement using their power to manipulate, frighten, hunt down, and KILL innocent people.  

When news broke about this sale "Black Twitter" went IN, with the #BoycottNike campaign.  In the interest of full disclosure, I own a couple pair of Nikes (reference above).  But I was initially shocked, nonetheless.  After doing some independent research (because, integrity), I found out that Nike has in fact responded, here.  They've had this sale for law enforcement and first responders since 9/11.  
Okay.  Okay.  That's completely fair.  Completely.  

HOWEVER, as a well-known brand, with huge revenue numbers coming from the urban (read: Black) community, this should have been more thought out.  Period. Another article I read suggested either cancelling the sale OR continuing without 'fanfare'.  Both of which I can agree with.  

MY suggestion: Continue with the sale, have all, if not a huge chunk, of the proceeds go to organizations that seek to improve communities deeply affected by what's been going on.  Difficult, extremely, but also could be VERY worthwhile.  

Timing is EVERYTHING and someone wasn't wearing their watch.



Wednesday, May 13, 2015

My First Jingle: Menards


"Save Big Money At Menards!"

My mother got completely sick of me singing the Menards jingle around the house as a kid in the late 80's/early 90s.  Bob Holtan is the creator of the jingle.  See how he came up with it here!


What was the first jingle you couldn't get out of your head?



Source: Kangas, C. (2015) - CityPages

Monday, May 11, 2015

Dunkin Donuts Uses REAL Food: I Would Certainly Hope So!


Did ya hear that folks?!

They use REAL avocados for their Bacon Guacamole Flatbread!


It can't just be me that cringed at the choice of words used in this spot by Hill Holiday.

"...with guacamole made from real avocados, tomatoes, cilantro, and lime!"

Swear, my reaction was, "I certainly hope so!"

Problem: Poor choice of words.
Solution: ...with guacamole made from FRESH avocados, tomatoes, cilantro and lime!

I believe that small adjective changed, makes it sound so much better.  

Thoughts?

Monday, April 27, 2015

Dear Air Wick, Words Mean Things


Pleasant smells, don't know anyone who doesn't want them around.  
But I was extremely confused by the choice of words used for this spot.

Let me take you to my step-by-step reaction while watching this via the copy:

"When Kevin returns to his childhood home, he's struck by a series of nostalgic scents. He smells baked pears, then pie crust and vanilla..." 

"Oooh..."

"They transport him back to the days where Mom gave pep talks..."

*nods slowly*

"...and Dad gave slightly inappropriate advice."

0_o
"...the hell?!  What does that even mean?"
*minds races to patriarchy, sexism, rape culture*

"With Air Wick Life Scents, the first constantly changing fragrance, 
you'll feel just as welcomed home as Kevin did."

Were my thoughts extremes?  Yes.  Am I naive to nuances?  No.  Words mean things Air Wick.  They just do.  Poor choices for an otherwise very intriguing product.

Tuesday, April 21, 2015

Dear Nike: Figure Representation Is Totally OK


I really appreciate this commercial for Nike's Women Line by Wieden+Kennedy.  
What it lacks is representation.  

There are many cultures (racially ambiguous) represented, but not one full figured woman is present.  This is NOT my experience when I go to the gym.  As a larger sized woman I can attest to having those exact thoughts while working out AND seeing women who are my size, larger, and smaller.

Why not market to the many dimensions (see what I did there?) of women that exist, want cute workout clothes, and money to spend?


BBW, signing out.

Wednesday, April 8, 2015

Rachel Breasts...Arby's Sexist Sandwich


*Siiiiiiiiiiiiigh

"This breast isn't on just any Rachel..."

I enjoy a good turkey sandwich as much as the next meat-lover.  But this is NOT how you get me, a woman (not even named Rachel), to buy one from Arby's.  Food is delicious enough without adding sexism.  I love food, why turn me against it, WHY?

Not going to get into breasts not ACTUALLY being made for entertainment, because duh.  
Sex does sell, but good food usually sells itself.  

The creative agency, Crispin Porter & Bogusky, could've (I'm sure) come up with something less...gross.  But, I get it.  The shock value of this spot paid off.  Hey, we're talking about it right?  

Monday, February 9, 2015

T-Mobile, Way To Make Me Dislike Kim K...Less

Sooo, I didn't watch the Super Bowl.  I was actually ill, no seriously.  But I'd gotten a sneak peek at some of the commercials, and this one took me OUT!

I'm not a fan of the Kardashian household, although I think Kris Jenner is some kind of evil genius.  I love that Kim can at least laugh WITH us, laughing AT her.  This was good.

Kudos to Publicis.  Hilarious!  Watch it below:

Dammit.