Monday, April 27, 2015

Dear Air Wick, Words Mean Things


Pleasant smells, don't know anyone who doesn't want them around.  
But I was extremely confused by the choice of words used for this spot.

Let me take you to my step-by-step reaction while watching this via the copy:

"When Kevin returns to his childhood home, he's struck by a series of nostalgic scents. He smells baked pears, then pie crust and vanilla..." 

"Oooh..."

"They transport him back to the days where Mom gave pep talks..."

*nods slowly*

"...and Dad gave slightly inappropriate advice."

0_o
"...the hell?!  What does that even mean?"
*minds races to patriarchy, sexism, rape culture*

"With Air Wick Life Scents, the first constantly changing fragrance, 
you'll feel just as welcomed home as Kevin did."

Were my thoughts extremes?  Yes.  Am I naive to nuances?  No.  Words mean things Air Wick.  They just do.  Poor choices for an otherwise very intriguing product.

Tuesday, April 21, 2015

Dear Nike: Figure Representation Is Totally OK


I really appreciate this commercial for Nike's Women Line by Wieden+Kennedy.  
What it lacks is representation.  

There are many cultures (racially ambiguous) represented, but not one full figured woman is present.  This is NOT my experience when I go to the gym.  As a larger sized woman I can attest to having those exact thoughts while working out AND seeing women who are my size, larger, and smaller.

Why not market to the many dimensions (see what I did there?) of women that exist, want cute workout clothes, and money to spend?


BBW, signing out.

Wednesday, April 8, 2015

Rachel Breasts...Arby's Sexist Sandwich


*Siiiiiiiiiiiiigh

"This breast isn't on just any Rachel..."

I enjoy a good turkey sandwich as much as the next meat-lover.  But this is NOT how you get me, a woman (not even named Rachel), to buy one from Arby's.  Food is delicious enough without adding sexism.  I love food, why turn me against it, WHY?

Not going to get into breasts not ACTUALLY being made for entertainment, because duh.  
Sex does sell, but good food usually sells itself.  

The creative agency, Crispin Porter & Bogusky, could've (I'm sure) come up with something less...gross.  But, I get it.  The shock value of this spot paid off.  Hey, we're talking about it right?