Pleasant smells, don't know anyone who doesn't want them around.
But I was extremely confused by the choice of words used for this spot.
Let me take you to my step-by-step reaction while watching this via the copy:
"When Kevin returns to his childhood home, he's struck by a series of nostalgic scents. He smells baked pears, then pie crust and vanilla..."
"They transport him back to the days where Mom gave pep talks..."
"...and Dad gave slightly inappropriate advice."
"...the hell?! What does that even mean?"
*minds races to patriarchy, sexism, rape culture*
"With Air Wick Life Scents, the first constantly changing fragrance,
you'll feel just as welcomed home as Kevin did."
Were my thoughts extremes? Yes. Am I naive to nuances? No. Words mean things Air Wick. They just do. Poor choices for an otherwise very intriguing product.