Tuesday, April 21, 2015

Dear Nike: Figure Representation Is Totally OK

I really appreciate this commercial for Nike's Women Line by Wieden+Kennedy.  
What it lacks is representation.  

There are many cultures (racially ambiguous) represented, but not one full figured woman is present.  This is NOT my experience when I go to the gym.  As a larger sized woman I can attest to having those exact thoughts while working out AND seeing women who are my size, larger, and smaller.

Why not market to the many dimensions (see what I did there?) of women that exist, want cute workout clothes, and money to spend?

BBW, signing out.

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