"This breast isn't on just any Rachel..."
I enjoy a good turkey sandwich as much as the next meat-lover. But this is NOT how you get me, a woman (not even named Rachel), to buy one from Arby's. Food is delicious enough without adding sexism. I love food, why turn me against it, WHY?
Not going to get into breasts not ACTUALLY being made for entertainment, because duh.
Sex does sell, but good food usually sells itself.
The creative agency, Crispin Porter & Bogusky, could've (I'm sure) come up with something less...gross. But, I get it. The shock value of this spot paid off. Hey, we're talking about it right?