It is a glorious moment when you take what was meant to be an insult and use it for empowerment.
Always is using the "Like A Girl" campaign to demonstrate how awesome
doing things like a girl can be. Girls' confidence is shaken by the time they hit puberty when in the midst of figuring out who they are as a person,
outside forces are making them question what contributes to their worth.
Kudos to Always and Leo Burnett.