Friday, May 22, 2015

I Do Everything "Like A Girl", Always

It is a glorious moment when you take what was meant to be an insult and use it for empowerment.  

Always is using the "Like A Girl" campaign to demonstrate how awesome 
doing things like a girl can be.  Girls' confidence is shaken by the time they hit puberty when in the midst of figuring out who they are as a person, 
outside forces are making them question what contributes to their worth.

Kudos to Always and Leo Burnett.

Tuesday, May 19, 2015

Dear Fiat: I'm Actually Speechless


I get it. It's not difficult to get.  Plus, it was aired during the Super Bowl where the tone of this commercial feels super typical.  

I words.  

Friday, May 15, 2015

Thanks, Mr. W

The concept of marketing is sometimes cynically looked upon as 'evil' and 'capitalistic' .  However, it can be used to further the efforts of great causes and the organizations and/or companies that need the visibility or funding.

This commercial for Epuron, a leading renewable energy company, decided to use social marketing in this brilliant spot to promote renewable energy efforts with Mr. W(ind).  

Huge kudos to the creative teams that put this together.

Production company: Paranoid
Creative/Directive collective: The Vikings

In an AdAge interview, The Vikings said this about the project's objective:

"Actually, there were two different clients with two different objectives. B.M.U., the German Ministry for the Environment, wanted to improve the general public's opinion of wind energy. Epuron was looking for investors. Though there were two different target groups, the same creative solution appealed to both."

This spot speaks to what I love about marketing.

Thursday, May 14, 2015

Dear Nike: Timing Is Everything

#BoycottNike ?

In recent months (historically, generations), there has been much tension and ATTENTION regarding law enforcement and brutality in urban (specifically, Black) communities. See: Trayvon Martin, Eric Garner, Rekia Boyd, Tamir Rice, Freddie Gray, and far too many others (recently and historically).

(Seriously, just read up on the deeply troubled history. I even Google searched it for you.)

 It was brought to my attention today that Nike has a 30% discount sale for law enforcement coinciding with National Police Week. 

Let me take a moment to say this, I'm a law abiding citizen and I'm not against justice or law enforcement, I know there are excellent police and first responders actually providing real services in their communities.  I AM against law enforcement using their power to manipulate, frighten, hunt down, and KILL innocent people.  

When news broke about this sale "Black Twitter" went IN, with the #BoycottNike campaign.  In the interest of full disclosure, I own a couple pair of Nikes (reference above).  But I was initially shocked, nonetheless.  After doing some independent research (because, integrity), I found out that Nike has in fact responded, here.  They've had this sale for law enforcement and first responders since 9/11.  
Okay.  Okay.  That's completely fair.  Completely.  

HOWEVER, as a well-known brand, with huge revenue numbers coming from the urban (read: Black) community, this should have been more thought out.  Period. Another article I read suggested either cancelling the sale OR continuing without 'fanfare'.  Both of which I can agree with.  

MY suggestion: Continue with the sale, have all, if not a huge chunk, of the proceeds go to organizations that seek to improve communities deeply affected by what's been going on.  Difficult, extremely, but also could be VERY worthwhile.  

Timing is EVERYTHING and someone wasn't wearing their watch.

Wednesday, May 13, 2015

My First Jingle: Menards

"Save Big Money At Menards!"

My mother got completely sick of me singing the Menards jingle around the house as a kid in the late 80's/early 90s.  Bob Holtan is the creator of the jingle.  See how he came up with it here!

What was the first jingle you couldn't get out of your head?

Source: Kangas, C. (2015) - CityPages

Monday, May 11, 2015

Dunkin Donuts Uses REAL Food: I Would Certainly Hope So!

Did ya hear that folks?!

They use REAL avocados for their Bacon Guacamole Flatbread!

It can't just be me that cringed at the choice of words used in this spot by Hill Holiday.

"...with guacamole made from real avocados, tomatoes, cilantro, and lime!"

Swear, my reaction was, "I certainly hope so!"

Problem: Poor choice of words.
Solution: ...with guacamole made from FRESH avocados, tomatoes, cilantro and lime!

I believe that small adjective changed, makes it sound so much better.