Monday, May 11, 2015

Dunkin Donuts Uses REAL Food: I Would Certainly Hope So!


Did ya hear that folks?!

They use REAL avocados for their Bacon Guacamole Flatbread!


It can't just be me that cringed at the choice of words used in this spot by Hill Holiday.

"...with guacamole made from real avocados, tomatoes, cilantro, and lime!"

Swear, my reaction was, "I certainly hope so!"

Problem: Poor choice of words.
Solution: ...with guacamole made from FRESH avocados, tomatoes, cilantro and lime!

I believe that small adjective changed, makes it sound so much better.  

Thoughts?

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